Hi, I’m Hollie Bracewell. I design digital products and experiences that make complex things feel simple.

Image of Hollie Bracewell

I specialise in creating cohesive design systems and transforming complex information into intuitive, beautifully crafted user interfaces. My approach blends creativity with strategic thinking, ensuring every design is both functional and engaging.

Most recently, I’ve worked closely with Eastwood on the projects featured below. Partnering with Creative Director George Katsaras, I’ve contributed to research, concept development, interface + experience design, and visual identity, while also building CMS sites using Webflow. My strength in this partnership lies in balancing creative vision with practical execution, ensuring that even ambitious ideas are grounded in reality.

Before Eastwood, I collaborated with talented teams from AKQA, B.B.E., Tundra, Isobar, DT, Hardhat Digital, and The Working Party. During this time, I became the go-to person for conceptual design, especially when pitching for new work.

Capabilities

I offer expertise in:
– Design Systems
– Design Guidelines
– UI/UX Design for Web and Mobile
– Prototyping
– Visual Identity & Brand Design

I am also confident using Webflow to build and manage CMS sites.

Rugby Xplorer app displaying home and video UI
Rugby Australia

Inspiring all Australians to celebrate and play rugby

Project cover image for AusCycling
AusCycling

Flexible and adaptable design system that embraces the diversity of cycling

Project cover image for PT Distinction
PT Distinction

A long term collaboration spanning across every digital experience