AusCycling is the united entity responsible for the development, growth and facilitation of all forms of cycling in Australia.

In collaboration with studio Eastwood, I helped design a new AusCycling visual identity, then created visual guidelines to explain the rules to their internal team.

For many, cycling is a form of transport; for others, it's a leisure activity or a serious sport. It's a personal experience that varies from person to person. In response to this diversity I developed an adaptable design system to cater for these different spaces. This ensured that we maintained a cohesive overall brand while individual spaces foster stronger connections with more targeted audiences.