When Mountain Bike, BMX, and Cycling Australia merged to form AusCycling, they needed a brand that could represent the full spectrum of cycling in Australia.

Working alongside Eastwood, I helped create a visual identity and design system that could connect with everyone from casual cyclists to elite athletes.

The challenge was building a brand flexible enough to resonate across different cycling communities while staying cohesive. I developed adaptable visual guidelines to make sure AusCycling’s internal team could apply the brand consistently across marketing, events, and communications.

Though a bit outside my usual scope, I loved working on this branding project. It pushed my attention to detail and craft, and as a passionate cyclist, I’m proud to deliver this work for AusCycling.