When Mountain Bike, BMX, and Cycling Australia merged to form AusCycling, the challenge was creating a brand system flexible enough to represent the full spectrum of cycling in Australia while still feeling cohesive.

Working alongside Eastwood, I helped develop the visual identity and supporting design system across digital and brand applications. The system needed to work consistently across events, marketing, communications, and day-to-day internal use.

This project pushed me outside my usual product-focused work and deeper into visual identity systems. As a long-time cyclist, it was especially rewarding to contribute to a brand connected to a community I care about.