PT Distinction is a subscription-based online personal training platform that lets trainers and coaches create and customise training programs for their clients. Over the years, I’ve had the opportunity to collaborate closely with PT Distinction and Eastwood, contributing to everything from the marketing website to the trainer portal and client app. It’s been rewarding to be part of such an expansive project.

One of the biggest challenges for me, has been working within the constraints of a very small team, combined with small budgets and limited time. PT Distinction often prioritises breadth and speed, focusing on quickly rolling out features over refining the user experience. This creates a delicate balance between meeting client expectations and pushing for high-quality design. As a designer, it’s been a constant learning experience, adapting to the demands of rapid delivery while still striving to create thoughtful, user-centered solutions.

Despite the challenges, working on PT Distinction has been a valuable lesson in managing competing priorities and finding ways to deliver effective design within real-world limitations. While not every design has been as polished as I’d like, it’s been a rewarding process of learning how to balance good design with practical constraints.